Reminiscent of the movie, “Baby Boom”, starring Diane Keaton, Fresh Baby is the inspiration of two sisters, Joan Ahlers and Cheryl Tallman, who live in rural parts of The United States, thousands of miles apart. In raising their children, they could not identify all-natural alternatives for healthy and hassle-free feeding. Drawing upon their own concerns as parents, the two women began developing products for today's busy parents and caregivers with a product line that includes: homemade baby food kits, baby food cookbooks, baby food and breast milk storage trays, breastfeeding reminders, and child development diaries.
Since its inception in October 2002, Fresh Baby has leveraged the ever-increasing consumer interest in natural living and healthy eating to curb the childhood obesity epidemic plaguing the nation. Through the development of products that encourage breastfeeding and developing children's healthy eating habits, Fresh Baby is helping parents proactively respond to this healthcare crisis.
Selected by Entrepreneur Magazine as a “Hot Company to watch in 2004”, Fresh Baby is a company on the move. It’s approach, expertise, and thinking has been tapped by major media outlets, including The Daily Buzz, Fit Pregnancy, Organic Style, Scholastic Parent & Child, The Boston Globe, The Detroit Free Press, and many other print, radio and TV outlets. Fresh Baby has an iParenting award and was one of five finalists in the new product awards at the 2004 Natural Products Show.