Founded by Michael, William and Jo Len Schoor in 2000, Essential Formulas Incorporated (EFI) is a family owned and operated business. Michael is president and CEO, William is vice president and Jo Len is responsible for EFI’s public outreach programs. Late in 2000, Marty Schoor joined the company and is responsible for the operations of the corporate office. In 2006, Ryan Schoor joined the company as a management trainee. And at least two other Schoor family members pitch in and help as needed.
EFI pledges to provide the highest quality natural supplements available and the finest customer relations. The Schoor family stands behind this pledge! In addition to quality product and exceptional customer relations, EFI may well lead the industry in its efforts to educate its customers regarding product content, use and efficacy.
Essential Formulas was established in 2000 to bring Dr. Ohhira’s Probiotics 12 PLUS to North America. The company’s founder, Michael M. Schoor, discovered Dr. Ohhira’s Probiotics 12 PLUS while traveling in Malaysia in 1997.
During his stay in Kuala Lumpur, Michael visited a fast food restaurant and incurred the wrath of Malaysia (known in Mexico as Montezuma’s Revenge). Because he was without a pharmaceutical drug he had used since he was ten years old to treat his spastic colon (now known as Irritable Bowel Syndrome or IBS), he asked a local doctor, with whom he was traveling, for help.
Michael’s doctor friend provided a medicine from Japan known as OMX. The medicine helped immediately and substantially. In fact, Michael reported that the Japanese medicine worked more effectively than did the western pharmaceutical drug. He reported that the "shaky, sped-up feeling in his stomach and colon" ended in two days. It usually took 10 days to reach the same condition when using the pharmaceutical—and he did not have any negative side-effects.
Michael was so impressed by the results, he was determined to learn about the little brown capsules that stopped the apparent food poisoning in its tracks. His search ultimately led him to Japan and the number one probiotic supplement in the world. In Japan, he met with Dr. Iichiroh Ohhira, one of Japan’s leading microbiologists and the formulator of OMX. From Dr. Ohhira, he learned more about the health benefits of probiotics and OMX, in particular. He was impressed to learn that the little brown capsule that saved him from days of discomfort had been proven safe and effective by over 20 university-based, scientific research studies. He became convinced that Americans needed access to this incredible product.
Late in 1999, Dr. Ohhira and Michael reached an agreement that established Michael’s new company (yet to be formed) as the sole distributor of OMX in North America and elsewhere. After learning that the term "OMX" was already "taken" in America by a major company, Michael chose Dr. Ohhira’s Probiotics 12 PLUS as the American name for OMX. Thus, the adventure began.
Essential Formulas has added other dietary supplements and skin care products formulated by Dr. Ohhira to their catalog of available products and EFI intends to introduce additional products from Dr. Ohhira in the future.